Looker Review
Google Cloud's BI platform
★★★★☆ 4.1/5
2012
Santa Cruz, California (Google Cloud)
Overview
Looker (now part of Google Cloud) is a business intelligence platform that partnerships teams use for data modeling, partner metrics, and embedded analytics in partner portals.
Who Should Use Looker
Data-driven partnerships teams at companies using Google Cloud or BigQuery that want modeled, governed metrics rather than ad-hoc dashboards.
Ideal company size: 500-50,000+ employees
Pricing
Custom enterprise pricing through Google Cloud.
Strengths
- LookML modeling language ensures consistent metrics definitions
- Strong embedded analytics for partner portals
- Native Google Cloud and BigQuery integration
- Good for building self-serve partner analytics
Weaknesses
- Steeper learning curve than Tableau for non-technical users
- Requires data engineering support for LookML modeling
- Less visual flexibility than Tableau for one-off analysis
Other Analytics Platforms
Frequently Asked Questions
How much does Looker cost?
Custom enterprise pricing through Google Cloud.
Who should use Looker?
Data-driven partnerships teams at companies using Google Cloud or BigQuery that want modeled, governed metrics rather than ad-hoc dashboards.
What are the main strengths of Looker?
Key strengths include: LookML modeling language ensures consistent metrics definitions, Strong embedded analytics for partner portals, Native Google Cloud and BigQuery integration.