The partnerships and channel landscape is evolving faster than almost any other go-to-market function. Ecosystem-led growth has moved from buzzword to board-level strategy. Cloud marketplaces have changed how software gets bought and sold. Co-selling motions that barely existed five years ago now drive significant pipeline for SaaS companies of every size.

Conferences are where you see these shifts play out in real time. They bring together the people building the playbooks, the vendors creating the tools, and the leaders deciding how partnerships fit into the broader revenue strategy. For a function that is still defining its own best practices, these in-person connections are essential.

We curated this list of 12 conferences based on their relevance to partnerships and channel professionals in 2026. The list spans ecosystem-focused events, traditional channel conferences, and broader SaaS gatherings with strong partnership tracks.

Navigating the Partnership Conference Landscape

Partnership conferences fall into two broad categories. First, there are ecosystem and SaaS partnership events like Catalyst, Supernode, and PartnerStack Summit that focus on technology partnerships, co-selling, and ecosystem strategy. Second, there are traditional channel events like Channel Partners Conference and ChannelCon that serve the IT channel, MSPs, and distribution. Most partnership professionals will find value in both categories, depending on their business model.

Cloud marketplace events are an emerging third category worth watching. As procurement increasingly shifts to AWS, Azure, and GCP marketplaces, understanding marketplace strategy has become a core partnership skill.

Top Partnerships & Channel Conferences in 2026

Catalyst

by Partnership Leaders

Partnership Leaders' flagship conference for partnership professionals. Covers ecosystem strategy, co-selling motions, partner program design, and career development.

Various US Cities 1,500 typical attendees
partnershipsecosystemco-sellingstrategy
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Supernode

by Crossbeam

Crossbeam's conference on ecosystem-led growth. Covers account mapping, partner data sharing, co-selling workflows, and the future of partner ecosystems.

Philadelphia, PA 2,000 typical attendees
ecosystempartner dataco-sellingaccount mapping
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PartnerStack Summit

by PartnerStack

PartnerStack's annual summit focused on partner program management. Covers referral programs, affiliate partnerships, and marketplace strategy for SaaS companies.

Toronto, Canada 800 typical attendees
partner managementaffiliatereferralmarketplace
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Impartner Summit

by Impartner

Impartner's user conference for PRM and channel management professionals. Covers partner portal design, deal registration, MDF management, and channel automation.

Salt Lake City, UT 1,000 typical attendees
PRMchannel managementpartner enablementautomation
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Channel Partners Conference

by Channel Futures

The largest channel-focused conference in the IT industry. Covers channel sales strategy, MSP partnerships, distribution, and vendor-partner relationship management.

Las Vegas, NV 5,000 typical attendees
channel salesMSPIT channeldistribution
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CompTIA ChannelCon

by CompTIA

CompTIA's annual channel event covering IT channel partnerships, MSP business models, vendor relationship management, and technology certifications.

Various US Cities 2,000 typical attendees
IT channelMSPvendor relationscertifications
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CRN Channel Chiefs

by CRN (The Channel Company)

Gathering of channel leadership from top IT vendors and partners. Focuses on channel program innovation, vendor strategy, and partner ecosystem development.

Various US Cities 1,000 typical attendees
channel leadershipITvendor strategypartner programs
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Partner Ecosystem Summit

by Jay McBain / Canalys

Research-driven summit on the future of partner ecosystems. Covers ecosystem analytics, channel economics, and the shift from traditional channel to ecosystem models.

Virtual + In-Person 800 typical attendees
ecosystemchannel strategyanalyticsresearch
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SaaStr Annual

by SaaStr

The largest SaaS conference with growing partnership tracks. Covers partner-led growth, ecosystem strategy, and the role of partnerships in SaaS scaling.

San Francisco, CA 12,500 typical attendees
SaaSpartnershipsgo-to-marketscale
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Salesforce's massive conference with dedicated partner tracks. Essential for ISV partners, SI firms, and anyone building on the Salesforce AppExchange ecosystem.

San Francisco, CA 40,000 typical attendees
SalesforceAppExchangeISVSI partnerships
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Focused on cloud marketplace strategy across AWS, Azure, and GCP. Covers marketplace listing optimization, co-sell programs, and procurement-driven partnerships.

Virtual 600 typical attendees
cloud marketplaceAWSAzureco-sell
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Pavilion Summit

by Pavilion

Pavilion's flagship event for go-to-market leaders. Growing partnership content covering partner-led revenue, ecosystem strategy, and cross-functional alignment.

Various US Cities 2,000 typical attendees
go-to-marketpartnershipsleadershiprevenue
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Making Conference Attendance Count

Partnership is a relationship-driven function, and conferences are relationship accelerators. Before you attend, identify the partners, vendors, and peers you want to connect with. Use the event app or attendee list to schedule meetings in advance. The professionals who get the most from these events treat them as strategic business development opportunities, not just learning experiences.

If you can only attend one conference this year, choose the one where your most important current or potential partners will be. The hallway conversation with a partner who can change your business trajectory is worth more than any keynote.

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